The Belgian government is set to enact a decree changing the health warning on alcohol advertisements. The phrase “excessive alcohol harms health” will be replaced by “alcohol harms health.”
This new wording aligns with recommendations from the World Health Organization (WHO), which states that no level of alcohol consumption is without risk.
On October 7, parliamentary debates were heated, reflecting the controversy surrounding this measure.
Belgian brewers reacted strongly, accusing the government of attacking a national cultural heritage. In response, they launched a press campaign to defend their position.