Gamescom 2026: Cologne Turns Video Games Into a Global Attention Market
One week before Opening Night Live, gamescom 2026 is becoming a strategic test for platforms, studios and brands trying to win players back.
Markets, companies, technology, economic influence and leadership.
One week before Opening Night Live, gamescom 2026 is becoming a strategic test for platforms, studios and brands trying to win players back.
The search for the next 007 is entering a decisive phase, but Nina Gold is making clear that social popularity cannot replace presence, craft and the ability to carry a global franchise.
The success of The Odyssey is no longer measured only at the box office. In Sicily, Favignana is becoming a film-tourism laboratory capable of converting mythological imagery into local economic value.
With 68 projects from 26 countries, Venice Immersive confirms that XR is no longer a trade-show gadget but a new prestige arena for festivals, studios and cultural brands.
LVMH and Kering results show a more fragile luxury market increasingly pulled by the United States, jewellery and fortunes created by artificial intelligence.
The withdrawal of Call Me, I'll Hide the Body after AI suspicions turns a multimillion-dollar literary deal into a global signal for publishing, authors and creative industries.
Before its reported August 20 return, Ludwig confirms the strength of a rare British model: a funny, family-friendly detective series that can travel globally and win a third season before season two airs.
Before its reported August 20 return, Ludwig confirms the strength of a rare British model: a funny, family-friendly detective series that can travel globally and win a third season before season two airs.
On the eve of release, The Sinking City 2 is more than another horror title. Frogwares is launching a survival game shaped by pressure, independence and cultural resilience.
From August 20 to 23, Robbie Williams, Moby, Damso and more than 100 artists will turn Château-Gontier into one of Europe’s most closely watched music destinations.
With Spider-Man above $2 billion worldwide and The Odyssey still holding strong, summer 2026 offers a clear lesson: theaters remain a global product when the event is big enough.
One week before the public kickoff, the 2026 US Open shows how a Grand Slam can become more than a tournament: an urban festival, a media product and a global commercial showcase.
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