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Friday, October 16, 2026

Culture without borders. / La culture sans frontières.

Category: Business

Markets, companies, technology, economic influence and leadership.

Culture

Gucci Primavera: Demna Turns Luxury Into a Global Casting Platform

Gucci's new Primavera campaign brings together Kate Moss, Jin, Shawn Mendes, Tom Brady, Rico Nasty, and Alex Consani. Behind the star power, Demna is testing a deeper strategy: making luxury a language that can move across sport, K-pop, rap, and cinema.

Youssef Mansour◆August 26, 2026◆7 min read

Business

Luxury and AI Agents: The New Risk Threatening Prestige

Luxury houses are accelerating their use of artificial intelligence agents, but cybersecurity risks are changing scale. Between personalization, customer data, and legal responsibility, prestige must learn the discipline of control.

Karim Haddad◆August 26, 2026◆6 min read

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