BTS's return propels HYBE beyond 1 trillion won in quarterly revenue. Behind this record, the ARIRANG tour reveals the new economic power of K-pop, from Seoul to Paris.
BTS will not submit either the album ARIRANG or its songs for the 2027 Grammys. Following the creation of an award dedicated to Asian pop, this dramatic withdrawal forces the music industry to debate recognition, cultural boundaries, and equality among global artists.
BTS has decided not to submit either their album 'ARIRANG' or its songs for the 2027 Grammy Awards. The Recording Academy's response transforms this withdrawal into a global debate on the recognition of Asian pop.
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