Nielsen Speeds Up the Streaming War
Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.
Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.
Publishers are rethinking their relationship with audiences as AI, creators and declining Google traffic reshape the economics of attention.
The final of the 2026 World Cup pushed WhatsApp past the staggering threshold of 30 million messages per second. Instagram, Facebook, and Threads also exploded: behind the sporting spectacle, a new global attention economy has just revealed its strength.
Install B-Empire on your phone for the full magazine experience.
Get the biggest B-Empire stories the moment they publish. Free.
Le Brief
B‑EMPIRE
L'essentiel de l'actualité, sélectionné par notre rédaction, directement dans votre boîte mail.