Business
Media in the Age of Google Zero: Publishers Rebuild the Audience Pact
Publishers are rethinking their relationship with audiences as AI, creators and declining Google traffic reshape the economics of attention.
Tag: creators
Business
Good Good and Callaway: When Creator Golf Meets the Price of Brand Trust
Good Good Golf loses Callaway and exits a PGA Tour sponsorship after a controversial ad. The case exposes the new fragility of creator-built brands.
Business
X Original Content Rewards: The Social Network Wants to Pay Original Work, Not Noise
X is preparing to wind down its old revenue sharing program and launch Original Content Rewards. Behind the promise to creators, the platform is trying to repair an attention economy that became too profitable for recyclers.
Business
Spotify AI Persona: Synthetic Music Enters the Age of the Label
With its AI Persona label set for September, Spotify is trying to separate real artists from synthetic identities without closing the door on AI music creation.