Culture
Gucci and Demna: Primavera Turns Desire Into a Business Test
Gucci's Primavera campaign confirms Demna's decisive phase: less empty provocation, more desire built around product, silhouette and global attention.
Tag: Gucci
Culture
Kering Pushes New Materials: Luxury Searches for Its Next Skin
Kering will present ten emerging designers in Milan around more sustainable materials. Behind the showcase, luxury is testing a new equation between desire, margin and responsibility.
Culture
Luxury Resale: How Secondhand Fashion Is Turning Shoppers Into Analysts
Luxury resale is changing the act of buying: customers compare prices, hunt archives, and judge a piece as both a cultural asset and a garment.
Business
AI Millionaires Are Redrawing the Global Luxury Map
LVMH and Kering results show a more fragile luxury market increasingly pulled by the United States, jewellery and fortunes created by artificial intelligence.