Gucci and Demna: Primavera Turns Desire Into a Business Test
Gucci's Primavera campaign confirms Demna's decisive phase: less empty provocation, more desire built around product, silhouette and global attention.
Gucci's Primavera campaign confirms Demna's decisive phase: less empty provocation, more desire built around product, silhouette and global attention.
Romain Spitzer officially takes over Bottega Veneta on September 1, 2026. His arrival tests a cult house: how to grow without breaking the quiet luxury that makes it powerful.
Kering will present ten emerging designers in Milan around more sustainable materials. Behind the showcase, luxury is testing a new equation between desire, margin and responsibility.
LVMH and Kering results show a more fragile luxury market increasingly pulled by the United States, jewellery and fortunes created by artificial intelligence.
Cinemoda 2026 returns to Milan during Fashion Week with Vogue Italia, Kering and Chiara Mastroianni: a cultural signal for the new alliance between cinema, fashion and luxury.
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