Business · 6 min read
Google will officially present its new generation Pixel 11 on August 12 in New York. Beyond a new phone, the event aims to reveal the company's strategy against Apple and Samsung, as pricing, photography, battery life, and Android integration become the real battlegrounds.
Read the storyBusiness · 6 min read
iPhone 18 Pro, Apple Watch Series 12 and AirPods 5 reach stores on the same day. Beyond technical upgrades, Apple is coordinating a chain of creation, health, AI, financing and trade-in services.
Business · 5 min read
With Pixel 11, Google is no longer merely selling a better camera phone. It wants to establish a device that anticipates its user's needs, a major ambition and a risky bet against Apple and Samsung.
Install B-Empire on your phone for the full magazine experience.
Stay informed in real time
Get the big B-Empire stories as soon as they are published. Free.
Le Brief
B‑EMPIRE
L'essentiel de l'actualité, sélectionné par notre rédaction, directement dans votre boîte mail.
