Mbappé Takes On Into Football
Kylian Mbappé has left Nike to become the face and a product partner of On. With Thierry Henry leading football, the Swiss brand is preparing an offensive that goes beyond endorsement.
Kylian Mbappé has left Nike to become the face and a product partner of On. With Thierry Henry leading football, the Swiss brand is preparing an offensive that goes beyond endorsement.
Alexandre Arnault's arrival on Nike's board brings sport, luxury and brand culture closer together. It is strategic support, but no substitute for strong products and execution.
Anthropologie is bringing Nike into its assortment as sneaker demand rises sharply. More than a product addition, it signals how women's retail now sells the complete look.
Install B-Empire on your phone for the full magazine experience.
Get the biggest B-Empire stories the moment they publish. Free.