Marks & Spencer Opens the Runway to Everyone
To mark 100 years in clothing, Marks & Spencer staged its first London Fashion Week runway show. Its pieces were available to buy as the presentation unfolded.
To mark 100 years in clothing, Marks & Spencer staged its first London Fashion Week runway show. Its pieces were available to buy as the presentation unfolded.
At London Fashion Week, H&M and Nick Knight combined fashion, artificial intelligence, dance and instant commerce. The spectacle redefines the runway for the platform era.
Marking a century in fashion, Marks & Spencer is making its London Fashion Week debut. Its immediately shoppable collection reveals a strategy in which the runway becomes a sales channel.
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