Archives des Shawn Mendes

OpenAI Creates a Registry for Unexpected Model Behavior Burna Boy at Stade de France: The Night the NFL Aims to Conquer Paris Apple Turns the iPhone 18 Pro Into a Photography Gallery In New York, Climate Cinema Is Changing the Story Burberry Brings 170 Years of a British Icon to the V&A Japan Passes the Milestone of 100,000 Centenarians OpenAI Creates a Registry for Unexpected Model Behavior Burna Boy at Stade de France: The Night the NFL Aims to Conquer Paris Apple Turns the iPhone 18 Pro Into a Photography Gallery In New York, Climate Cinema Is Changing the Story Burberry Brings 170 Years of a British Icon to the V&A Japan Passes the Milestone of 100,000 Centenarians

Gucci-Demna : Primavera transforme le désir en test stratégique pour le luxe

Culture

Gucci and Demna: Primavera Turns Desire Into a Business Test

Gucci's Primavera campaign confirms Demna's decisive phase: less empty provocation, more desire built around product, silhouette and global attention.

Cheventong Vil◆September 13, 2026◆6 min read

Culture

Gucci Primavera: Demna Turns Luxury Into a Global Casting Platform

Gucci's new Primavera campaign brings together Kate Moss, Jin, Shawn Mendes, Tom Brady, Rico Nasty, and Alex Consani. Behind the star power, Demna is testing a deeper strategy: making luxury a language that can move across sport, K-pop, rap, and cinema.

Cheventong Vil◆August 26, 2026◆7 min read

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Tag: Shawn Mendes

Gucci and Demna: Primavera Turns Desire Into a Business Test

Gucci Primavera: Demna Turns Luxury Into a Global Casting Platform

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