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Wednesday, August 26, 2026

B-EMPIRE

Culture without borders. / La culture sans frontières.

Tag: Shawn Mendes

Business

Gucci Primavera: Demna Turns Luxury Into a Global Casting Platform

Gucci's new Primavera campaign brings together Kate Moss, Jin, Shawn Mendes, Tom Brady, Rico Nasty, and Alex Consani. Behind the star power, Demna is testing a deeper strategy: making luxury a language that can move across sport, K-pop, rap, and cinema.

Cheventong VilAugust 26, 20267 min de lecture

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