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Tuesday, September 22, 2026

Culture without borders. / La culture sans frontières.

Tag: video advertising

Business

Nielsen Speeds Up the Streaming War

Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.

Cheventong VilSeptember 17, 20265 min read

Entertainment

Disney+ Free: The Announcement That Could Reshape Streaming

Disney confirms it is exploring a free, ad-supported Disney+ offering. Behind this idea, the group seeks to reach price-sensitive households, increase its audience, and accelerate its advertising revenue in the face of Netflix, YouTube, Tubi, and FAST platforms.

Cheventong VilAugust 10, 20266 min read

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