Business
Nielsen Speeds Up the Streaming War
Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.
Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.
Disney confirms it is exploring a free, ad-supported Disney+ offering. Behind this idea, the group seeks to reach price-sensitive households, increase its audience, and accelerate its advertising revenue in the face of Netflix, YouTube, Tubi, and FAST platforms.
Install B-Empire on your phone for the full magazine experience.
Get the biggest B-Empire stories the moment they publish. Free.