The fashion-beauty collaboration is not new. But this fall’s lineup of announced and rumored partnerships represents something qualitatively different — more ambitious, more culturally intentional, more interesting than the typical celebrity fragrance or limited-edition lipstick.

Maison Margiela × NARS: Memory in Colour

The collaboration between Maison Margiela’s fragrance arm and NARS Cosmetics — brands that share a devotion to sensory experience over conventional beauty — is the most anticipated of the season. Early images suggest a collection built around the concept of “scent memory,” with each shade named for a specific olfactory experience.

A Streetwear Brand Meets a Skincare Pioneer

The unlikely pairing of a Brooklyn-based streetwear label with a Korean skincare brand known for its fermentation technology has produced, by all advance accounts, something genuinely exciting: a line of tinted serums that sit at the intersection of street style and serious skincare. The packaging alone, designed by the streetwear label’s in-house creative director, is worth the conversation.

“The beauty industry and the fashion industry have been speaking to each other for decades. We’re finally making that conversation visible.”

Both collections drop in October. Set your reminders now.

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