Brief Published (Dubai time, UTC+4) · event date: 2026-10-04
The first round of the presidential election is taking place this Sunday in Brazil, with a greater-than-expected role for artificial intelligence (AI), according to France 24.
Digital avatars, such as that of former president Jair Bolsonaro used to support his candidate son, as well as clones of a governor employed to solicit money from their voters, are being deployed in the campaign.
AI-generated campaign jingles are also broadcast for a few reals, illustrating the scale of this new strategy.
This massive use of AI intensifies disinformation, which is one of the main challenges of the Brazilian presidential election.