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Culture without borders. / La culture sans frontières.

Citroën Banks on Nostalgia with Electric 2CV at Paris Motor Show

At the Paris Motor Show, Citroën taps into nostalgia by presenting an electric version of its famous 2CV, part of a strategy to boost European sales amid a declining market.


Elena Rossi
Elena Rossi
October 13, 2026  ·  1 min read
B-Empire Magazine
Brief

At the Paris Motor Show, French automaker Citroën is showcasing an electric version of its iconic 2CV model. This electric revival aims to attract European customers seeking affordable and innovative vehicles amid a prolonged decline in automotive sales across Europe.

According to France 24, this strategy is part of a broader trend among European manufacturers who are focusing on electric and hybrid vehicles to revitalize the market. The Stellantis group, which owns Citroën, is particularly betting on compact and accessible electric cars to win back consumers.

The unveiling of the electric 2CV comes as China has announced measures to limit the export of electric vehicles, potentially benefiting European manufacturers in their domestic markets. French President Emmanuel Macron made his customary visit to the Motor Show this morning, emphasizing the event’s significance for the national automotive industry.

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