Business
Media in the Age of Google Zero: Publishers Rebuild the Audience Pact
Publishers are rethinking their relationship with audiences as AI, creators and declining Google traffic reshape the economics of attention.
Publishers are rethinking their relationship with audiences as AI, creators and declining Google traffic reshape the economics of attention.
Google is giving publishers a Preferred Sources button to embed on their sites. Behind the simple gesture, digital media faces a vital question: how do you recover traffic when AI answers before the link?
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