Business
Nielsen Speeds Up the Streaming War
Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.
Tag: Prime Video
Culture
Amazon Prime Video Shop the Scene : Amazon is turning Prime Video into a shopping surface
Amazon is expanding Shop the Show to more than 8,000 titles and adding Shop the Scene to Prime Video. Behind the convenience feature, a new battle is taking shape between streaming, commerce and attention.
Culture
Canceled and Then Covered in Emmys: Spider-Noir Exposes the Great Paradox of Streaming
Prime Video canceled Spider-Noir after eight episodes. Two days later, Nicolas Cage's series won five Emmys, turning its ending into a symbol of the contradictions of streaming.
Culture
Prime Video Changes Maxton Hall Faces: The AI Dubbing Shift That Could Reshape Streaming
Prime Video is using AI and VFX to match Maxton Hall actors’ lip movements to human-recorded English dubbing, opening a new era for global streaming.
Business
Amazon Enters Local Arenas: The NHL Moves Further Into Streaming
Prime Video is becoming the exclusive local streaming home for six NHL teams. Behind the deal sits a new model for regional rights, fans and sports advertising.
Culture
The Week Streaming Became a Cultural Battle Again
Disney+, Paramount+, Prime Video, Netflix and pop music are lining up their early September releases. Behind the abundance, one question dominates: who really wins attention?
Culture
Romantasy and Luxury: BookTok Opens a New Door for Brands
With Sarah J. Maas's return and the expansion of Fourth Wing, romantasy is becoming a cultural industry that luxury can no longer watch from a distance.
Culture
Penn Badgley at Prime Video: Murder Becomes a Casting Strategy
Prime Video has ordered Everyone in My Family Has Killed Someone with Penn Badgley starring. The announcement says a lot about the new economy of literary thrillers.
Culture
RoboCop Returns with Dan Stevens: A Bold Bet for Prime Video
Dan Stevens will portray Alex Murphy in the new RoboCop series from Prime Video. A strong cast for eight episodes that must modernize a cult satire without losing its edge.
Culture
Neagley on Prime Video: Reacher Becomes a Franchise, Not Just a Series
Prime Video is preparing Neagley for September 16, 2026, right after the Reacher Season 4 finale. With Maria Sten at the center and all eight episodes released at once, Amazon is testing a compact, action-driven and profitable franchise strategy.
Culture
Djokovic on Prime Video: Sport Becomes the New Prestige Streaming Story
Prime Video launches Novak Djokovic: The Wolf in Winter on August 20. Behind the portrait of a 24-time Grand Slam champion, Amazon is asserting a strategy: turning sport into premium, global and loyalty-building storytelling.
Culture
God of War: Dave Bautista Negotiates to Become the New Kratos
Following Ryan Hurst's injury and the halt of filming, Dave Bautista is reportedly in discussions to take on the role of Kratos in Prime Video's God of War series. A replacement that could redefine one of the most anticipated streaming projects.