Nielsen Speeds Up the Streaming War
Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.
Nielsen is shifting its streaming audience measurement from weekly to daily delivery. With a lag of only two days, ratings are becoming an almost immediate management tool.
Amazon is expanding Shop the Show to more than 8,000 titles and adding Shop the Scene to Prime Video. Behind the convenience feature, a new battle is taking shape between streaming, commerce and attention.
Prime Video canceled Spider-Noir after eight episodes. Two days later, Nicolas Cage's series won five Emmys, turning its ending into a symbol of the contradictions of streaming.
Prime Video is using AI and VFX to match Maxton Hall actors’ lip movements to human-recorded English dubbing, opening a new era for global streaming.
Prime Video is becoming the exclusive local streaming home for six NHL teams. Behind the deal sits a new model for regional rights, fans and sports advertising.
Disney+, Paramount+, Prime Video, Netflix and pop music are lining up their early September releases. Behind the abundance, one question dominates: who really wins attention?
With Sarah J. Maas's return and the expansion of Fourth Wing, romantasy is becoming a cultural industry that luxury can no longer watch from a distance.
Prime Video has ordered Everyone in My Family Has Killed Someone with Penn Badgley starring. The announcement says a lot about the new economy of literary thrillers.
Dan Stevens will portray Alex Murphy in the new RoboCop series from Prime Video. A strong cast for eight episodes that must modernize a cult satire without losing its edge.
Prime Video is preparing Neagley for September 16, 2026, right after the Reacher Season 4 finale. With Maria Sten at the center and all eight episodes released at once, Amazon is testing a compact, action-driven and profitable franchise strategy.
Prime Video launches Novak Djokovic: The Wolf in Winter on August 20. Behind the portrait of a 24-time Grand Slam champion, Amazon is asserting a strategy: turning sport into premium, global and loyalty-building storytelling.
Following Ryan Hurst's injury and the halt of filming, Dave Bautista is reportedly in discussions to take on the role of Kratos in Prime Video's God of War series. A replacement that could redefine one of the most anticipated streaming projects.
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