The fashion-beauty collaboration is not new. But this fall’s lineup of announced and rumored partnerships represents something qualitatively different — more ambitious, more culturally intentional, more interesting than the typical celebrity fragrance or limited-edition lipstick.

Maison Margiela × NARS: Memory in Colour

The collaboration between Maison Margiela’s fragrance arm and NARS Cosmetics — brands that share a devotion to sensory experience over conventional beauty — is the most anticipated of the season. Early images suggest a collection built around the concept of « scent memory, » with each shade named for a specific olfactory experience.

A Streetwear Brand Meets a Skincare Pioneer

The unlikely pairing of a Brooklyn-based streetwear label with a Korean skincare brand known for its fermentation technology has produced, by all advance accounts, something genuinely exciting: a line of tinted serums that sit at the intersection of street style and serious skincare. The packaging alone, designed by the streetwear label’s in-house creative director, is worth the conversation.

« The beauty industry and the fashion industry have been speaking to each other for decades. We’re finally making that conversation visible. »

Both collections drop in October. Set your reminders now.