Sport
Charlotte Wants to Reinvent the WTA Finals
From 2027 to 2029, Charlotte will host the WTA Finals at Spectrum Center and become home to the tour's global headquarters. Behind the show is a new commercial strategy for women's sports.
Tag: sports business
Sport
Texas at No. 1: College Football Turns a Comeback Into a Media Empire
After erasing a 20-point deficit against Ohio State, Texas takes the No. 1 spot in the AP Top 25. Behind the sporting feat, the business center of college football is shifting.
Sport
Messi Builds His Next Empire: The Eldense Deal That Could Reshape Spanish Football
Lionel Messi has reached a preliminary agreement to become CD Eldense’s majority shareholder, revealing an ambitious post-playing ownership strategy.
Sport
LIV Golf Bankruptcy: Over $500 Million in Debt, Star Contracts Under Pressure
After spending billions to disrupt global golf, LIV Golf has entered Chapter 11 protection. The league says it can return in 2027, but its debts, superstar contracts and entire business model now face a court-supervised reckoning.
Sport
Ben Simmons Returns to the NBA: The $3.5 Million Bet That Could Change Everything
After missing an entire season, Ben Simmons is joining Sacramento on a one-year, $3.5 million deal. The Kings are buying enormous upside at a small price, but the era of promises is over.
Sport
The Sanction Shaking the NBA: Clippers Pay $30 Million and Lose Five Draft Picks
The NBA imposes a spectacular sanction on the Los Angeles Clippers in the Kawhi Leonard case: a $30 million fine, five first-round draft picks forfeited, and a one-year suspension for Steve Ballmer. A decision that could permanently alter the franchise's future.
Sport
Lottomatica and CIRSA Shape Europe’s New Sports Betting Giant
Lottomatica has announced the acquisition of CIRSA in a 2.8 billion euro all-share deal. Behind the Blackstone-backed tie-up, listed gaming is moving to a new scale.
Sport
Cincinnati Open: The $260 Million Transformation Changing the Face of Global Tennis
A transformed complex, giant draws, and an ambition that goes beyond the court: Cincinnati aims to set the new standard for global tennis.
Culture
BMW Championship at Bellerive: Golf Turns the Playoffs into a Premium Machine
BMW Championship week opens at Bellerive near St. Louis. With a reduced field, a $20 million purse and high-end hospitality, the PGA Tour is selling more than a tournament.
Culture
US Open Fan Week Turns New York Tennis Into a Festival Business
One week before the public kickoff, the 2026 US Open shows how a Grand Slam can become more than a tournament: an urban festival, a media product and a global commercial showcase.
Culture
Deebo Samuel Returns to the 49ers as the NFL Watches His Physical Reset
Deebo Samuel is back among the most-searched NFL names in the United States. His return to San Francisco is more than a signing: it is a test of how much hybrid veterans can still shape attention and production.
Sport
Community Shield 2026: Cardiff Turns Arsenal-City Into a Business Signal for English Football
The 2026 Community Shield is leaving Wembley for Cardiff. Behind Arsenal-Manchester City, English football exposes a new reality: stadiums have become competing cultural platforms.