Just when you thought Cara Delevingne had conquered every creative field available to her — modeling, acting, activism, design — she’s added music video star to her résumé. And as expected, she’s not doing it halfway.

The clip, which premiered exclusively online before racking up millions of views in 48 hours, features Delevingne cycling through no fewer than eight distinct looks: platinum buzzcut, cascading auburn waves, a sleek black bob, electric blue braids. Each transformation is more startling than the last, each one entirely, convincingly her.

“Hair has always been my first costume. Before the clothes, before the makeup — it’s where character begins.”

— Cara Delevingne

“I’ve been doing this my whole career,” she told us. “Trying on different selves, different visions of who I could be. The video just makes it literal.” The song itself — a pulsing, atmospheric pop track with lyrics about identity and becoming — is surprisingly strong. Cara Delevingne, it turns out, is full of surprises. She always has been.

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