Business · 6 min read
Mandatory AI Labels: French Brands Face New Risks
European transparency obligations regarding AI-generated content are changing the work of French brands, media, agencies, and marketing teams.
deepfakes
Articles
Business · 7 min read
The Signal That No One Can Ignore: Europe Imposes New Labels on AI
From August 2, 2026, new transparency obligations under the AI Act will be applicable across the European Union. Chatbots, deepfakes, images, sounds, videos, and certain synthetic texts are entering a new era of marking and informing the public.
Business · 6 min read
The Signal That No One Can Ignore: Europe Finally Imposes Transparency on AI-Generated Content
Chatbots, deepfakes, generated texts and images: Europe takes a decisive step on August 2 with the AI Act. With labeling, controls, and heavy fines, businesses and creators enter a new era.
Business · 6 min read
Google Withdraws Its AI from Google Earth in 24 Hours: A Signal That Cannot Be Ignored
A feature allowing users to create scenes in Google Earth with Nano Banana 2 was removed the day after its launch. Behind this swift retreat lies a global question: can we still trust a geographical image taken out of context?
Business · 6 min read
The Countdown Begins: Europe Finally Imposes Transparency on Deepfakes and AI-Generated Content
Europe is entering a decisive phase of the AI Act. Deepfakes, AI-generated public interest content without editorial oversight, and interactions with certain AI systems will need clearer labeling. A global shift for media, platforms, and public trust.