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Friday, July 24, 2026

B-EMPIRE

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France Holds Its Breath: The Appointment Set to Open the Zidane Era for Les Bleus

The FFF has set July 28 for the presentation of France's new head coach. Without officially naming him yet, everything points toward Zinedine Zidane and a historic handover after fourteen years under Didier Deschamps.


Santhia Antoine
Santhia Antoine
July 24, 2026  ·  6 min de lecture
La France retient son souffle : le rendez-vous qui doit ouvrir l’ère Zidane chez les Bleus
B-EMPIRE Magazine

The date is set, the stage is ready, and French football is holding its breath. On Tuesday, July 28, 2026 at 11 a.m., at the headquarters of the French Football Federation, Philippe Diallo will present the new head coach of Les Bleus. The FFF has not yet written Zinedine Zidane’s name into its official statement, but every signal points toward the 1998 icon. After fourteen years under Didier Deschamps, this appointment is expected to open a new era for the French national team.

The announcement is already an event far beyond France. Zidane remains one of football’s most universal figures: a World Cup winner as a player, a Ballon d’Or recipient and the coach who led Real Madrid to three consecutive Champions League titles. His return to the bench, five years after his last season in Madrid, would instantly give Les Bleus global exposure and a level of pressure equal to the symbol he carries.

July 28: an official appointment, but a name still awaited

Factual caution remains essential: as of July 24, the Federation has confirmed Philippe Diallo’s press conference and the presentation of the next head coach, not officially the identity of that coach. AFP nevertheless describes Zidane as the heavy favorite, while L’Equipe reports that his appointment is expected. International outlets, from ANSA in Italy to Cadena SER in Spain, are also presenting the former No. 10 as Deschamps’ likely successor.

The sequence will be institutional. An extraordinary executive committee meeting is expected to precede the press conference, before the FFF president and the new boss of Les Bleus speak to the media. That calendar will formally close one of the longest chapters in the history of the French national team and immediately launch preparation for the next competitive cycle.

Why this handover is historic

Didier Deschamps has led France since 2012. His tenure gave Les Bleus the 2018 World Cup title, a World Cup final in 2022 and a rare level of stability at the top of international football. France’s fourth-place finish at the 2026 World Cup marked the end of that journey, after a semifinal defeat to Spain and a spectacular final match lost to England.

Replacing Deschamps is therefore not simply a matter of changing a system or a tone. The next coach must succeed a manager who shaped an entire generation, installed a culture of competition and made deep tournament runs feel normal for France. He will inherit a rich squad, enormous expectations and a permanent comparison with his predecessor’s results.

From France 98 to the Bleus bench, the dream circle

If Zidane is indeed presented on Tuesday, the image will carry exceptional force. He would return to the national team thirty-two years after his first cap and twenty-eight years after his two goals in the 1998 World Cup final. He would succeed his former teammate and captain Didier Deschamps, another pillar of the side that became a landmark in France’s collective memory.

That story, however, guarantees nothing. Legendary status can help create public buy-in and immediate authority inside the dressing room, but the role of national-team coach has its own constraints: limited training time, players scattered across Europe and the need to quickly balance individual talent with collective coherence.

The first task: relaunch France after the World Cup

France leaves the tournament with a mixture of strength and frustration. Kylian Mbappe finished as the competition’s top scorer with ten goals, but the team did not reach the final. The new staff will have to preserve the captain’s efficiency while bringing more fluidity to the attack, rebuilding certain defensive balances and preparing the integration of younger players.

The question of style will be central. At Real Madrid, Zidane built his success on elite-player management, tactical flexibility and a remarkable ability to handle knockout matches. With a national team, he will have to compress that method into only a few gatherings each season. He will also need to choose a staff, establish a hierarchy and decide how far to transform the group inherited from Deschamps.

The Nations League already arrives in September

The settling-in period will be very short. According to AFP, the new French team will begin its cycle in September in the Nations League, with a first trip to Turkey on September 25. That match will quickly offer a first indication of the new coach’s choices, even if his project obviously cannot be judged on ninety minutes.

In the medium term, the major target will be Euro 2028 in the United Kingdom and Ireland. For Zidane, if confirmed, that tournament would be his first major appointment in charge of a national side. The mission would be double: keep France among the favorites and build a team capable of dominating, not merely surviving, against the nations that imposed the strongest ideas at the World Cup.

Mbappe and Zidane, two icons under the same obligation

The relationship between the expected coach and Kylian Mbappe will naturally command attention. One represents the generation that lifted French football into a new dimension in 1998. The other carries the current team, its goals, its image and its ambitions. Both know Real Madrid and the pressure that comes with extraordinary status.

The challenge will not be to build a marketing poster around two stars, but to convert their authority into a collective project. A high-performing captain needs a clear framework. A prestigious coach must sometimes make unpopular decisions. The balance between closeness, standards and responsibility could define the opening months of the new cycle.

A French event with global reach

Zidane’s likely arrival goes beyond the national sporting frame. His name resonates in Madrid, Turin, Algiers, Tokyo, New York and Sao Paulo. For the FFF, that power of attraction is a major commercial and media asset. Every squad list, every press conference and every France match would receive a stronger international audience.

That spotlight also has a cost. Any disappointing result will become a global story, and every decision will be judged through Zidane’s glorious past. Fascination can create momentum, but it also reduces patience. The future coach will have to protect his squad from that intensity without cutting the team off from popular enthusiasm.

What to watch on Tuesday

The first element will obviously be confirmation of the name. Then will come the contract length, the staff composition, the words used about the Deschamps legacy and the first sporting signals. The captaincy, the place of young players, the September calendar and the ambition for Euro 2028 should also shape the questions.

Above all, France will need to hear the vision. Zidane won at Real Madrid with elite players and a remarkable culture of big nights. The country will want to know how he intends to adapt that experience to international football, where time is short and a single detail can decide an entire tournament.

The world watches France change era

Everything points toward an image French football has awaited for years: Zinedine Zidane facing the blue shirt, this time as head coach. Until the FFF officially names him, rigor requires speaking of an expected arrival. But the July 28 press conference has now turned a permanent rumor into a concrete countdown.

After fourteen years of continuity, France is about to change voice, method and story. The prestige of the name will produce the emotion of the first day. Then will come the choices, the matches and the results. That is where the real history will be written: not the return of a legend, but his ability to lead a new generation back to the summit.

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